HALLMARK & WWF
The design of charity cards often has little to do with the charity they aim to support. I felt there was a niche to explore, where the visual element of the card could do more to represent the cause, and offer a further opportunity for knowledge and engagement.
Working with WWF, I created a range of characters for children that are based upon the 6 most endangered animals across the world's continents. These designs have been applied to cards, envelopes, gift wrap, tags, bags, ribbon and bunting. On the reverse of the cards, there is information about the animal character, and a QR code linking to the WWF app.
Please feel free to click through the images at your own pace.